Charisma Masterclass :

Master the Art of Influence in 3 Months

Charisma Masterclass is a 3-month immersive masterclass designed to sharpen your communication, elevate your influence, and turn every interaction into an opportunity to lead with confidence.

Who Is This For?

  • Founders who lead teams but struggle to command the room.

  • Leaders & Managers who want presence, not performance anxiety.

  • Professionals tired of being the best-kept secret in the room.

  • Coaches, Consultants & Executives whose income depends on trust.

Anyone ready to radiate authority and warmth - without losing authenticity.

Powered By

Sider Road : A Business Transformation Company

This isn’t charm school.

It’s a small-group intensive built for professionals who lead people, close deals, and want to step into true presence and power.

Over 3 months, you’ll learn—through strategy, neuroscience, and real-time feedback—how to :

  • Project confidence on demand

  • Build emotional resonance that makes people trust you

  • Radiate leadership charisma when it matters most

This isn’t about theory—it’s about tools, practice, and results.

Step into a curated, high-trust group where presence becomes second nature… and outcomes follow.

Meet Your Strategic Guide

Jocelyn Greenky Underwood, MBA Family Business Strategist

Business Transformation Expert & Family Business Specialist

  • 15+ years specializing in family business dynamics

  • MBA in Strategic Management

  • Trained 1,500+ male partners in strategic support

  • Author of "Behind Every Great Business: The Strategic Male Partner"

  • Featured expert on family business podcasts and conferences

Why Trust Jocelyn : She understands communication styles and has developed frameworks that work with your natural problem-solving instincts, not against them. Her approach is direct, practical, and results-focused.

FEATURED IN

LogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogo

Who Should Join?

01

The TOPICS (One per session)

  • Learn what charisma is really made of (science, not sparkle).

  • Managing your voice, face, body, and space to show up like a leader—anywhere.

  • Why most people lean too hard into one—and how to balance both.

  • Influence without dominance. Assertiveness without steamrolling.

  • Mock pitches, introductions, confrontations—with live coaching.

  • Personal presence strategy for leadership and sales.

  • Craft personal and professional stories that spark emotion, build connection, and land with impact.

  • Founders who lead people but struggle to hold a room

  • Leaders and managers who want presence, not performance anxiety

  • Professionals who are tired of being the best-kept secret in the room

  • Coaches, consultants, and executives whose income depends on trust

  • Anyone ready to radiate authority and warmth without losing authenticity

Voices From Customers

Before Charisma Masterclass, I had great ideas but couldn’t get my team fully behind them. Now I walk into meetings and people lean in. Deals close faster, and my confidence feels natural—not forced.

Sarah M., Startup Founder

I used to overthink every presentation. The tools I learned here flipped a switch—I speak with authority without second-guessing myself. My boss even commented, ‘You’ve completely leveled up.

David R., Senior Manager

Trust is everything in my business, and Charisma Masterclass helped me communicate it instantly. I’ve signed two high-ticket clients in the last month just by showing up differently.

James L., Executive Coach

BOOK A CALL BELOW TO SEE IF YOU'RE A FIT

Topics We’ll Cover

  • Charisma Isn’t Magic—It’s Framing

    Learn what charisma is really made of (science, not sparkle).

  • Presence On Demand

    Managing your voice, face, body, and space to show up like a leader—anywhere.

  • The Credibility-Warmth Spectrum

    Why most people lean too hard into one—and how to balance both.

  • Leading Without Overpowering

    Influence without dominance. Assertiveness without steamrolling.

  • Hot Seat Charisma Practice

    Mock pitches, introductions, confrontations—with live coaching.

  • Your Charisma Blueprint

    Personal presence strategy for leadership and sales.

  • Storytelling

    Craft personal and professional stories that spark emotion, build connection, and land with impact.

How it Works

Duration

3 Months

Start Date Options

Option 1: Starts October 28, 2025 (Tuesday, 1pm)
Option 2: Starts November 4, 2025 (Tuesday, 1pm)
Option 3: Starts November 18, 2025 (Tuesday, 1pm)

Session

6 sessions (bi-weekly, 90 min)

Format

Zoom or In-person (optional hybrid—NY, NJ, CT (area based)

Group Size

6–8 high-level participants

Structure

Check-in → Teaching → Feedback Loops → Action

Financial Investment

$547

per session

6

sessions

(bi-weekly, 90 min)

Frequently Asked Questions

Here’s everything you need to know about what Charisma Lab is, how it works, and why it’s the fastest way to build unshakable presence.

Q : What if I get nervous speaking up in a group?

That’s actually why this Lab exists. Charisma Lab is built to be supportive, not performative. You’ll never be put on the spot without preparation or consent. Participants consistently say the Lab feels more like a safe team huddle than a spotlight. It runs with your comfortability.

Q : I’m successful but not flashy—is this going to feel fake or theatrical?

Not at all. This isn’t about changing who you are—it’s about unlocking a presence that feels natural and confident. If you value warmth, clarity, and calm authority, this will feel like a sharpening, not a performance.

Q : Will I be recorded during practice sessions?

Yes, in some cases—but only for your personal review and only with your consent. Many participants find video playback essential for noticing how they actually come across versus how they think they do. All recordings are private.

Q : Is there homework between sessions?

Yes—but it’s practical, not academic. You’ll be asked to apply concepts in real-world scenarios (e.g., how you introduce yourself at a meeting, respond to conflict, or tell a quick story). Expect 15–30 minutes between sessions, max.

Q : Can I use this for team communication, or is it just about personal brand?

Absolutely—many participants use these skills to :

- Run better meetings

- Improve client retention

- Train or manage teams

- Navigate difficult conversations

- Pitch more confidently

So yes—it helps your brand and your leadership.

Q : What if I can’t attend?

No problem. Every session is offered virtually. If you’re in NY, NJ, or CT, there may be an optional in-person gathering, but it’s not required. We are working offering live in-person Labs. For now, virtual.

Q : Can my company pay for this?

Yes. We’re happy to issue an invoice or documentation for reimbursement through professional development or training budgets. Let us know during onboarding and we’ll provide what you need.

Q : What makes this different from public speaking or presentation courses?

Charisma Lab goes deeper. Most courses teach performance. We focus on how you’re received, not just what you say. This is about emotional resonance, trust, timing, energy, and executive presence across all settings—not just stages.

Ready to Claim Your Seat at The

Charisma Masterclass

Secure Your Strategic Advantage. Elevate Your Partnerships.

Spots are limited—because transformation only happens in small, focused groups.

If you’re ready to :

- Command the room with confidence

- Build trust that drives deals and decisions

- Lead with presence, not pressure

…then this is your moment.

Secure your seat now and start your 3-month journey to unstoppable charisma.

© All Rights Reserved. Sider Road, 2025.